My Company is now BOXARR

ADS Advance have just announced the big news, which has been in the works for awhile: the company I helped found about a decade ago, Plexus Planning Ltd., is now BOXARR Ltd.We think the name change better reflects what we really are: the best way to create a simple knowledge representation that's desperately needed for the complex, interdependent systems in today's world (particularly in the aerospace and defense industries): boxes-and-arrows models. We do this collaboratively, at real-world scale (millions of data objects), and then we back these reusable models up with user-customizable, cutting-edge analytics that are helping solve problems in systems engineering, supply chain, process and project planning for the likes of Airbus, Boeing, The US Navy, Rolls-Royce, Siemens, Raytheon, and others.I love the new name. And since BOXARR is a company based in Bristol, UK, there's a hidden West Country accent joke in its pronunciation. Me hearties.